Google may not read your tour descriptions.
Embedding Bókun’s widgets “relies on iFrames”. Its help says that in the product page widget, “the text description is in an iframe, which means that the text is not found by search engines”.1
For Bókun tour companies
The Bókun widget is one piece of a page. Build the whole site around it.
Bókun keeps your availability and staff tools. We build the tour pages, the calendar and the booking around it, on your own domain, so your tour text is text on your page.
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You see your new homepage before you pay for anything.
The usual trouble
In the Bókun product page widget, your tour text hides in an iframe.
Matching the widget to your brand can break the booking.
You can change colours and fonts with custom CSS. Bókun’s own help warns that doing this “can break your booking process”, and recommends you test your changes thoroughly.2
Each booking on your site carries a Bókun fee.
The fee per booking is 1.5% on the START plan, 1.25% on PLUS and 1% on PREMIUM.3 Bookings made through the API carry a 1.5% booking fee as well.4
The teardown
A Bókun widget page, step by step: what sits in the iframe.
Bókun’s help says its widgets rely on iframes added to your site. Steps 1 and 4 happen every time. Step 2 is about the product page widget, step 3 only happens if you restyle a widget, and each one is marked with when.
To see a year of your Bókun fees next to your own site, try the booking fee calculator.
Booking teardown
When it happens, and who controls it
A widget booking, from the first click
- 1
Every bookingA visitor opens the page where you added the widget.
Your page - 2
Product page widgetThe tour text sits in an iframe, so search engines do not find it.1
iFrame - 3
If you restyle itCustom colours and fonts via CSS “can break your booking process”.2
Custom CSS - 4
Every website bookingBókun’s booking fee applies: 1.5% on the START plan.3
Bókun fee
On your own pages, you choose the steps around the booking.
Get your free homepage previewWhat we do
Tour text that sits in your own page.
We build your site on top of your Bókun, through its API. Guests book on your own domain, and your Bókun keeps running the back.
- Your tour pages, calendar and booking steps are designed as part of your site.
- Your tour descriptions are normal text on your page, not text inside an iframe.
- Bókun’s API checkout covers card tokens, deposits and payment that runs outside Bókun.5
- Your bookings and customers still land in Bókun.
- Bókun’s 1.5% booking fee on API bookings stays with Bókun. Our site does not remove it.4
Proof
Two sites we built, and what changed.
Eagle’s Nest Atitlán · Retreat center, Guatemala
98%
Stay booking value up, September 2026 vs September 2025.
Measured in their booking system. Ads, prices and the season play a part too.
Kalart · Rural coliving, Catalunya
4 to 18
Room applications a month.
Our cases so far are a retreat center and a coliving. We have no Bókun case yet.
A few more questions
Is the Bókun product page widget enough for my tour pages?
It shows your tour and takes the booking, and for some operators that is enough. The catch is the words: Bókun’s help says the text description sits in an iframe, “which means that the text is not found by search engines”.1 If you want people to find your tours on Google, the tour text belongs in your own page. The API lets us put it there.
Can I keep using the Bókun widget on some pages?
Yes. The site is yours, so a page where the widget is enough can keep it, and the pages where you want more can use the API. Bókun’s help says its script is best placed in the page head, so the widgets and the checkout cart work across the whole site.1 We decide page by page on the call.
Does my Bókun keep running the back?
Yes. Your account, plan, availability and staff tools stay in Bókun. We build the website guests see and use.
Does your site remove Bókun’s fee?
No. Bókun applies a 1.5% booking fee to bookings made through the API.4 On the START plan, widget bookings carry the same 1.5%.3 How it adds up for your own plan and any Marketplace deals, we go through on the call.
Do you need my Bókun login?
No. As the account holder you create the API key and the booking channel yourself.4 Bókun says the keys give access to all your products and data, so they are not for anyone outside your company except your developers.4 Its terms allow you to share them with agents who build the application, under confidentiality.6 The terms also say Bókun may change or end the API at any time.6
How do the payments work, and when is the site live?
There are three payments: a part up front, a part at launch, and a last part 90 days after launch that is due only if your website booked more than in the same 90 days last year. The numbers come on the call. You create the API key yourself, and we found no approval step on Bókun’s pages. Your site is live within thirty business days, as long as your Bókun account stays in good standing.
Can I see my tour homepage before I commit?
Yes. We design your homepage for free and show it to you on a call. You decide after.
Where can I read about tour websites in general?
On our pages for websites for tours and activities and websites for multi-day adventure trips. Comparing systems? See our pages for FareHarbor and Rezdy.
Where the Bókun facts come from
Every fact about Bókun on this page was read on Bókun’s own pages on 2 November 2026. Bókun changes its pages, so check yours before you decide.
How we build, what it costs and our results are ours, not Bókun’s.
- 1Bókun help: How to embed a booking widget (16 Jun 2026)How the widgets are added to a site, and what the product page widget does with your text.
- 2Bókun help: How to customize your widgets (17 Jun 2026)What you can restyle in a widget, and Bókun’s warning.
- 3Bókun help: Bókun’s pricing plans (updated 29 Jun 2026)The booking fee on each plan.
- 4Bókun help: Using Bókun’s API and web servicesWho creates the API key, the booking fee on API bookings and the warning about the keys.
- 5Bókun developer docs: CheckoutWhat the API checkout covers.
- 6Bókun: API License and Terms of UseWho may hold the API credentials, and Bókun’s rights over API access.
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